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IBC 2008
RAI Centre
Amsterdam
September 12-16, 2008
Stand #3.C20

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Media Links Provides Effortless Field Delivery of HD Content with Fly Away Pack
Booth C3313, NAB, Las Vegas – 14th April 2008: Media Links, the leading provider of high-definition video transport solutions, announced today the launch of its HD Fly Away Pack, a premium quality compression and network interface system that allows the field delivery of HD signals via increasingly widespread 270 Mbit/s local loop circuits. Utilizing Media Links’ HD270 Coax codecs, low delay, minimal compression and exceptional quality contribution is achieved. This provides users with a system that can backhaul HD from the field using as little compression as possible. In addition to optimal quality encoding, the MD2000 series frame - upon which the HD Fly Away Pack is based - supports a wide array of video processing products: audio embedding, up and down conversion, frame synchronizers and more.

“For remote transmission service providers who’ve historically offered satellite transmission equipment for news and events customers, this solution adds an additional capability that can broaden the bandwidth and service offerings that they can sell to their customers,” says Luann Linnebur, Media Links’ Director of Business Development. She continues, “The HD Fly Away Pack meets the growing demand for high quality HD content at bit rates that exceed the capacity of satellite transponders. In addition to the higher quality provided by the minimal compression, the reduced latency is ideal for live event transmissions where delay must be kept to a minimum.”

In the US in particular there is an increasing availability of 270 Mbit/s local loops at cost-effective rates and this makes them, in combination with Media Links’ technology, an economical solution for the backhaul of HD content.

“After carefully examining the market and looking at the possibilities out there we have been able to develop an elegant and cost-effective solution to provide a breakthrough in HD video contribution. Media Links’ technology always ensures optimum quality and the HD Fly Away Pack introduces a new level of flexibility,” concludes Linnebur.




About Media Links, Inc.
Media Links, Inc. headquartered in Milford, CT, provides the technologies of choice to transport professional video signals reliably over contribution and primary distribution networks. It offers the only product suite today that enables adaptation of video to dark fiber, SONET/SDH, 270Mb and Ethernet-based networks enabling service providers to economically convert and move video onto their multi-service networks. For more information on Media Links please visit www.medialinks.com


Press contact:
Joss Armitage
Manor Marketing
Tel:  + 44 208 678 8115
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Company contact:
Luann Linnebur
Media Links
Tel:  +1 619 437-1699
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