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Media Links Announces 3.2 Tbit/s MD-MAX Integrated Transport and Switching System
Milford, CT – 02 July 2008: Media Links, the leading provider of high-definition video transport solutions, announced today the international launch of MD-MAX. MD-Max is a world first, a central hub for integrated transport and switching, able to handle all the different types of video, audio and data signals used by modern broadcasters. Designed for large scale operations, MD-MAX has been developed to combine all the traffic that normally flows over separate cables and networks in a single, high-capacity, reusable backbone that can be extended to reach every corner of a modern broadcast facility or between facilities.

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The MD-MAX central hub provides an extremely large scale – 3.2 Tbit/s, enough for 800 uncompressed HD video signals – completely configurable matrix. Luann Linnebur, Director of Business Development, Media Links, explains, “MD-MAX allows a single infrastructure to be used for all types of workflows – live video, studio video to tape or server, tape or server to-air, video file transfer, and more. As needs change, this infrastructure can be rapidly reconfigured to meet each new assignment. Once in a common format, each signal will only occupy as much bandwidth as required, allowing multiple signals of different types to flow over a single infrastructure for both in-building and wide-area networks.”

The MD-MAX allows customers to expand and alter their businesses without the need for expensive and time-consuming network infrastructure overhauls. It also provides a flexible infrastructure that can be reconfigured in seconds as transport requirements change. Companies like Fuji Television Network, Inc. have already recognized its power.

The MD-MAX works with today’s installed technology base while also providing a clear and manageable step-by-step migration path to the future. Its user interface is designed to be familiar to operators on both the broadcast and telecoms side with the MD-MAX able to hand off to legacy equipment. It works seamlessly with the full range of existing Media Links encoding/encapsulation and transport systems including the recently-launched MD8000*.

The switching infrastructure inside the MD-MAX uses Perfect Non-Blocking Technology (PNT) to ensure that every signal can be routed to every destination, including unlimited multicasting combinations. Each signal to be transported over an MD-MAX system is first converted to a common format that is compatible with worldwide standards for media and data transport.

“MD-MAX is designed for broadcast studios that want to cease the never-ending cycle of upgrading their signal infrastructure every time technology advances, particularly those companies that want to prepare for the increasing role of data transport for file transfer, live streaming and all types of media as production workflows evolve. Media Links has deployed its full and extensive expertise to create MD-MAX and revolutionize the way the broadcast world think about large scale signal transport,” says Linnebur, Media Links. 

* MD8000: for more details, click here .




About Media Links, Inc.
Media Links, Inc. headquartered in Milford, CT, provides the technologies of choice to transport professional video signals reliably over contribution and primary distribution networks. It offers the only product suite today that enables adaptation of video to dark fiber, SONET/SDH, 270Mb and Ethernet-based networks enabling service providers to economically convert and move video onto their multi-service networks. For more information on Media Links please visit www.medialinks.com


Press contact:
Joss Armitage
Manor Marketing
Tel:  + 44 208 678 8115
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Company contact:
Luann Linnebur
Media Links
Tel:  +1 619 437-1699
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